Aleritas Capital Announces Shareholder Approval of Name Change
OVERLAND PARK, KS, May 28, 2008 – Aleritas Capital Corp. (OTCBB: BRCR; BRCRW; BRCRU) Chairman Robert D. Orr and President Michael Hess today announced that the company’s shareholders have approved changing the company’s legal name from Brooke Credit Corporation to Aleritas Capital Corp. The company began doing business as Aleritas Capital Corp. on January 3, 2008 as part of its new brand initiative.
Robert Orr, Chairman stated, “The legal name change was presented and approved by our board members as the final step in the company’s new brand initiative. The company is committed to loaning money to underserved business owners in the insurance and death care industries.”
As outlined in early 2008, the new brand initiative positions the company within its target markets and offers a more transportable brand across lending segments. The name “Aleritas” was created borrowing from the Latin root alere, which means to support, strengthen, increase, promote and advance.
With a loan portfolio that exceeds $700 million, Aleritas Capital is one of the largest capital providers to the markets it serves.
About the Company… Aleritas Capital is a specialty finance company that originates loans to insurance agencies and insurance-related businesses.
This press release contains forward-looking statements. All forward-looking statements involve risks and uncertainties, and several factors could cause actual results to differ materially from those in the forward-looking statements. The following factors, among others, could cause actual results to differ from those indicated in the forward-looking statements: the uncertainty that the Company will achieve its short-term and long-term profitability and growth goals, uncertainties associated with market acceptance of and demand for the Company's products and services, the impact of competitive products and pricing, the dependence on third-party suppliers and their pricing, its ability to meet product demand, the availability of funding sources, the exposure to market risks, uncertainties associated with the development of technology, changes in the law and in economic, political and regulatory environments, changes in management, the dependence on intellectual property rights, the effectiveness of internal controls, and risks and factors described from time to time in reports and registration statements filed by the Company with the Securities and Exchange Commission. A more complete description of the Company’s business is provided in the Company’s reports and registration statements, which are available from the Company without charge at www.aleritascapital.com or at www.sec.gov.